Lead to Revenue Systems

Systems That Capture, Nurture, and Convert Every Lead

Anvil & Acre builds the full marketing and sales infrastructure that turns interest into revenue. Fractional CMO services combined with CRM, website design, paid media, and SOP development, executed for businesses that want real results.

Design a sales funnel for crm

The Problem

You're Spending on Leads. But How Many Actually Close?

Most businesses invest in lead generation without a connected system. At Anvil & Acre, we fix the broken link between lead generation, CRM implementation, and sales execution.

Leads slip through the cracks

Sales teams chase cold prospects

Marketing spend evaporates

What We Build

The Complete Lead to Conversion Stack

We don’t offer isolated services. Every engagement delivers an integrated marketing system that connects strategytechnology, and execution.

Strategy and Planning

We bring the right people together to challenge established thinking and drive transform in 2020

Website Design & Development

Conversion-focused WordPress web design agency solutions for manufacturing and B2B service companies. Fully responsive, SEO-ready, and built to capture leads.

CRM Implementation & Pipeline Automation

Implementing systems your team actually uses. Lead scoring, automated follow-ups, pipeline visibility, and reporting.

Paid Media & Ads Management

From Google Ads management to LinkedIn and Spotify campaigns, we create targeted, measurable campaigns that drive pipeline — not just impressions.

SEO & Copywriting Services

Optimized content that turns visitors into leads. Messaging frameworks, SEO copywriting services, and ongoing content strategy for sustainable growth.

SOP Implementation & Process Optimization

Documented processes and repeatable systems for marketing, sales, and operations. Scale without chaos, reduce knowledge gaps, and accelerate team onboarding.

Our Process

From Interest to Income. Systematically.

Discovery & Audit

We analyze your current marketing, sales processes, and technology stack. You receive a custom CRM implementation plan and a complete lead-to-conversion roadmap.

Foundation Build

Website launches, pipeline configured, automation sequences live, and your content marketing strategy applied to messaging and funnels.

Systems Activation

Funnels go live, ads start driving qualified leads, and your team is trained on every tool, from CRM to paid media campaigns that convert.

Optimization & Handoff

Track performance metrics, refine campaigns, and document workflows. Your team owns the system, or we stay on as your fractional CMO partner.

Why Anvil & Acre

Built by a Builder. Backed by a Team.

Josh Sprague founded Orange Mud, Seven Clay, and Anvil & Acre with one philosophy: he runs businesses, not reports. Every recommendation comes with a real-world execution plan.

Operators, Not Consultants

We've built companies, systems, and campaigns ourselves.

Fractional CMO with Execution

Strategy tied directly to implementation not slide decks.

Manufacturing & Service Expertise

Long sales cycles, technical buyers, and relationship-driven industries.

3

Companies Built From Scratch

14+

Years in Business

500+

Endurance Races Completed

Case Studies

Real Systems. Real Results.

Orange Mud

14 years of bootstrapped growth, optimized e-commerce, and Amazon strategy.

Seven Clay

CRM implementation, pipeline automation, and premium branding workflows.

Manufacturing Client

WordPress redesign + CRM + ads = 180% increase in qualified leads.

Service Business

Automation sequences + SOPs + targeted campaigns = $1.2M new pipeline.

Stop Leaving Leads on the Table. Start Converting Them.

Every day without a proper system is lost revenue. Let’s build a marketing infrastructure that actually works.

“Need business cards, trade show materials, or team apparel after your brand system is set? Our sister company Seven Clay handles embroidery, screen printing, and laser etching one less vendor to manage.”

Frequently Asked Questions

Here are the most asked questions based from our user

1. What industries does Anvil & Acre serve?

We specialize in manufacturing, professional services, skilled trades, and distribution, building lead-to-conversion systems for tangible products and relationship-driven sales.

What is a fractional CMO service?

A senior marketing professional leads your strategy part-time, aligning marketing, CRM, and paid campaigns without hiring a full-time executive.

Do you handle CRM implementation?

Yes. We implement, configure, and train your team on CRMs, including lead scoring, automation, pipelines, and reporting dashboards.

4. How does Anvil & Acre improve lead conversion?

We integrate websites, funnels, CRM, ads, and SOPs to capture, nurture, and convert leads into measurable revenue.

5. Can you manage paid media campaigns?

Absolutely. We run LinkedIn, Google, and Facebook ads focused on ROI, targeting qualified leads for sustained pipeline growth.